2024
Beautyfires X-tends
Services
Web & App Design
Client
Beautyfires X-tends
Tools
Figma
Overview
Beauty Fires X-tends is a braiding salon ready to move from DMs and manual bookings to a full professional platform. I designed a clean, modern website and client app that not only streamlined the booking process but also elevated the brand with clear visuals, structure, and a bold yet approachable identity.
Discovery
Challenge & Objective
Beauty Fires X-tends was juggling bookings across Instagram, WhatsApp, and Salonized. This led to double bookings, last-minute cancellations, and unclear communication with clients. There was no central overview of services, no clear prep instructions, and no space for client engagement or loyalty. The visual brand also lacked cohesion. While the business had a strong presence in its community, the digital experience didn’t reflect that professionalism or warmth.
THE CONCEPT
One platform, two journeys
To meet the needs of both first-time visitors and loyal clients, I designed a dual-platform experience: a public website for casual users, and a more personalized app experience for returning clients. Website (for new and casual users): // View all services with visuals, pricing, and prep info // Book a one-time appointment without logging in // Explore the salon’s policy, reviews, and job openings App (for account holders): // Save favorite styles and rebook instantly // Track booking history and loyalty rewards // Receive prep instructions, notifications, and reminders // Upload photos, leave reviews, and join the BTFX community
BRANDING APPROACH
Styled to stand out
The Beauty Fires X-tends brand is all about bold elegance with a grounded, modern feel. I translated that into a visual identity that blends richness and warmth with clarity and confidence. Maroon brings depth and strength. Beige softens with calm and class. Gold adds a touch of glow and glam. Black ties it all together with bold structure. The result is a visual language that feels elevated but still approachable, just like the salon itself. I carefully selected typography, layout, and color pairings to make every screen feel stylish, empowering, and unmistakably BTFX. To keep it all consistent, I created a complete style guide that carries this look and feel across both the website and the app. That means no matter where clients land, they feel the same branded experience — clean, confident, and beautiful.
Results
A website and app that boosts client engagement & loyalty
The final product is a user-friendly website and client portal app that transformed the booking process for Beauty Fires X-tends. My solution increased client engagement and loyalty by providing transparency, efficiency, and personalization. Features like multiple booking options, detailed service guides, and loyalty incentives helped position the brand as a leader in its industry.
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